You guys! I’ve reached over 100 followers on my blog!! This is really exciting for me because honestly when I started I wasn’t expecting to make it past 25 🙂 I want to thank the bloggers and awesome people who have been supporting me for a long time, as well as those who have discovered my content more recently. You make me want to keep going and further build my business!
My primary goal in blogging is simply to help people (mostly women) transform their lifestyles to reach their fitness potential. I feel like there is way too much controversial information out there nowadays and I want to be a voice of reason if I can. I want to help people realize that getting fit and healthy doesn’t have to be a miserable undertaking – there are so many simple and fun things you can do that make a HUGE difference in your health and wellbeing. I’m especially passionate about using strength training to achieve fitness goals (both weight loss and muscle gain), especially for women since a lot of ladies shy away from that idea. Check out my other posts if those topics appeal to you 🙂
I was talking with Shay-lon (fitnessgrad) the other day and she suggested I write about my blogging routine, which I think is a fabulous idea and timely because I’ve reached the 100 follower mark. So here are some things I’ve learned on my blogging journey so far, as well as my personal routine. I hope some of it is helpful to you!
Let go of perfectionism. One of the things I love most about blogging is that it is more conversational than other styles of writing. You don’t always have to be grammatically correct. In fact, it’s almost better if you’re not, since you are writing to have a conversation with your readers, instead of creating a 1000 word scientific essay. I promise, the more scientific and proper you are in your writing, the less comfortable people will be on your blog. Relax, let your personality shine through your writing, and people will be that much more likely to soak up your quality content.
Stay consistent. I didn’t have a steady increase in followers until I decided to blog every day. My writing ability had improved a lot by that time so I’m sure that helped as well, but people seem to be more drawn to a blog with frequent activity on it. The biggest thing is to make sure they know they can count on hearing from you regularly, not just sporadically whenever you are inspired enough to write.
Always be on the lookout for new inspiration. A lot of my ideas for blog posts come from questions I get from people, conversations I overhear, or ideas that pop into my head while I’m “in the zone” of a workout. I recommend getting into the habit of writing down every good idea when it comes to you so you don’t forget it. It’s not always easy to come up with an idea right away when you sit down to blog. Another trick I like to use when I’m feeling uninspired is to write about something I have a question about. For instance, I was curious if music has any real health benefits, so I did a bunch of research wrote a post on it, and that post has been very popular. After all, the best way to learn about something is to teach it.
Interact with other bloggers. Don’t be a hermit! One of the worst things you could do is just post your content but never interact with other bloggers. There is a lot you and I can learn from people who have been at it longer than us, and it’s a lot of fun to find new relationships with people in the blogging world. Recently I’ve been loving experiencing the community side of the blogging world. It is so rewarding to support and be supported by other bloggers (and readers!).
Read popular blogs. I don’t know about you, but one of the best ways I learn is by observation. I’ve gained a lot of insight into blogging just by paying attention to other, more popular blogs – how they write, the format of their posts, the layout of their website, etc. There are always reasons for why people are more drawn to one blog than another. I’m not saying to copy others, just don’t be afraid to learn from them. For instance, a couple of things I’ve learned from other bloggers is that there are two main things that seem to attract people: vulnerability and personality. People are going to be a lot more likely to enjoy your content if you are honest and real about your own struggles and shortcomings. No one likes to take advice from someone who seems to be perfect. Readers also love it when your own unique voice stands out in your writing. There are some excellent bloggers out there whose writing is distinct. You could probably tell their writing apart just by their tone and how their personality comes through.
Don’t underestimate the power of a visually attractive post. So you’ve written a great post or article, full of information you know your readers need, but are you ready to publish it? Once you’ve spent an hour or two writing it can be tempting to skip the finer details of format, font, and layout. But those things are just as (if not more) important than the actual content of your writing, since they are the first thing people notice when they click on your blog. The appearance is a big part of what draws people in, and the quality of your content is what make them stay. Don’t neglect either one.
Know your target audience. One of the first pieces of advice I received as a blogger and health coach is to define your niche, and know who you are writing to. You will draw in a lot more readers if you are very specific and clear about what you are writing about, and for whom. I’ve mentioned this in a previous post, but I like to envision one specific type of person, and then write as if I’m writing a letter to them. That way I stay conversational (a letter instead of an article), to the point (since I’m writing to one person), and personable. Of course you need to keep in mind your wider audience since you will have more than one follower, but the idea is to be specific and to the point.
Don’t be afraid to talk about yourself. I’ve just been realizing this more lately. People like to get to know the blogger behind the blog. If they fall in love with your personality, they will be a whole lot more likely to also love your content. If you don’t believe me, let me ask you this: what are 3 or 4 bloggers or YouTubers you like? What do you like about them? Chances are their unique personality has a lot to do with how much you enjoy their content. I know it’s that way for me. As an example, I like following megsquats on YouTube, not just for her excellent content about lifting, but also for her down to earth, straightforward personality. There are other YouTubers who kind of drive me insane because they are annoying or boring, despite the fact because they have good information. You aren’t going to please everyone 100% of the time, and I’m certainly not saying you should try. I’m just saying you don’t need to be afraid to talk about and be real about yourself, that way you will draw in the right crowd of supporters. Honest people (and bloggers) are far more attractive to an audience than a fake people-pleaser.
My routine… My blogging routine is pretty simple. I pick an idea that is particularly inspiring to me, do some research to verify facts, and usually have it written and ready to publish within an hour or two. After I publish it I’ll usually spend another hour or two scanning my emails or WordPress Reader for new posts from the blogs I follow. I read through their content, comment if there is something in particular that I liked or that stood out to me, and support them in any way I can. I also sometimes look for new bloggers who are just starting out with quality content. I love reaching out to them because I was there not too long ago myself. At this point I’ll usually go work out (or go to work if it’s time, I teach piano lessons some afternoons, I’ll be doing more of that in the next couple of weeks). I feel like I’ve settled into a nice routine for both writing posts and interacting with other blogs, and it seems to be working well for me so far 🙂 If there’s anything specific you would like to know about my routine please ask in the comments!
There you have it! Thanks again to all my current followers, please continue supporting me if you honestly enjoy my content, and I look forward to what the future will bring 🙂
I hope some of the above helps you, let me know if you have any questions or thoughts in the comments!